Who are Dare to Care
Dare to Care is a holistic skincare clinic and webshop.
For us, it's about understanding the skin in conjunction with the whole person.
We believe that good skincare starts with presence, professionalism, and honest advice. Therefore, we work with tailored treatments, carefully selected products, and a personalized approach where your skin is never just a skin type, but a part of you.
Our approach is both professional and sensory. The goal is not quick standard solutions, but skincare that makes sense for you — and that can support the skin in a natural, gentle, and effective way.
Whether you experience pigmentation, sensitivity, rosacea, dryness, blemishes, mature skin, or simply want more balance and glow, we help you find the right path.
Behind Dare to Care is Line Friis, who has created a universe where skincare, well-being, and professional expertise go hand in hand. Both in the clinic and in the webshop, the selection is carefully curated so you can find products and treatments that suit your skin and your needs.
In the webshop, you will find professional skincare brands, supplements, beauty tools, and wellness products, all chosen with a focus on quality, effect, and holistic care.
We have a philosophy of offering a carefully selected assortment of beauty products that we have tested and chosen as our favorites.
Our goal is to give you the best products that truly live up to their promises, which is why you will only find a limited selection of products from each brand in our assortment.
Meet our therapists
We are a team of seven practitioners at the clinic. Each of us has our own specialization, which we use to guide, treat, and cater to you and your needs.
Meet all our practitioners right here:
Line Friis - Founder
Line Friis is one of Denmark's most recognized holistic skin experts, award-winning facial therapist, and spa designer.
With over 25 years of experience in the spa and beauty industry, she has dedicated her career to combining advanced skincare with a deeper understanding of the body, nervous system, and the individual as a whole. Her work is based on the conviction that beautiful skin can never be separated from the way we live, feel, and generally are.
In 2014, she founded the award-winning clinic Dare to Care in Copenhagen, which today is among Denmark's most recognized destinations for holistic skincare. The clinic has received multiple nominations at the Danish Beauty Award and has won both Best Facial Treatment of the Year and Danish Clinic, Salon or Store of the Year.
Her expertise has made her a judge at the Danish Beauty Award and a sought-after advisor in spa and treatment concepts.
Since 2014, she has developed signature treatments for leading Scandinavian brands such as Rudolph Care, Karmameju, and L:A Bruket, and today she works internationally with concept development, treatment development, and spa design.
As CEO and Creative Director, she continues to lead Dare to Care.
Industry recognition
At Dare to Care, we are proud of the recognition we have received over the years for our professionalism, results, and dedication to our clients.
In 2014, Line won the prestigious Danish Beauty Award for "Best Facial Treatment of the Year".
In 2019, we were nominated with two treatments at the Danish Beauty Award, while the clinic was also nominated as "Beauty Shop/Clinic of the Year".
In 2023, the clinic received another great honor when we won the Danish Beauty Award for "Danish Clinic/Salon/Shop of the Year" and a nomination in the category "Beauty Treatment of the Year".